Sha Wellness enters hotel business with Marriott | Luck

this warrior familyFounder of SHA Wellness Clinic, a wellness center at the foot of the Sierra Helada mountains overlooking the bay of Altea (Alicante), Entered the hotel business with the Marriott chain International, which has a real estate portfolio of nearly 8,000 under 30 brands in 139 countries.

The first project was The St. Regis Costa Mujeres Resort will be the development, in Costa Mujeres (Mexican). And it does so under AB Living Group (AB Living), a new real estate development firm that brings together the three business lines of the family business: AB Wellness (responsible for the SHA brand), AB Hospitality and AB Properties.

Although the company was recently established, Batallers has invested in different locations in recent years as they seek ideal environments with the vast surrounding nature, a warm climate and easy accessibility that allows AB Living to develop their properties. host each of the distinctive features encompassing the group: wellness, hospitality and real estate.




Alfredo Bataller, president of AB Living.

“Our choice and association of the St. Regis brand was driven by our shared vision of luxury hospitality, standards of service, tradition and excellence,” says Alejandro Bataller, vice president of AB Living. The leaders in the brand residence segment are something we really want to bring to Costa Mujeres as the area becomes more popular with international buyers and tourists. ”

programmed will open in 2025For the hotel complex, as detailed by AB Living head Alfredo Bataller 175 million euro investment. Designed by Mexican architectural studio Sordo Madaleno, the building has 160 rooms, several restaurants, a spa, fitnesspier, kids club and beach club, among other amenities for residents as well as future guests. Because the jewel of this project will be 82 private residences, with prices ranging from 1.5 million euros for those with two bedrooms and a servant’s room to four million euros for a four bedroom and servant room, depending on their size. service one. “We have already experienced this type of housing being successful as we have sold all the homes we have built before.”

Regarding the location, it’s worth noting that it’s ideal as it’s located. next to cancun, with the value proposition of the Mexican Caribbean, “the land price is one-third of what it costs in Miami.” This will be the first project for many with the Marriott chain, warns the person in charge of AB Living and details that the next project will be to redecorate the Isla Mujeres Palace hotel under the Luxury Collection seal. These are followed by Double W and JWW Marriott brands, whose projects will start between 2023-2024.

Project picture.


Project picture.

He assures that one of the most daring ventures is that of the United Arab Emirates, where they are building a 25-hectare island in the sea. “And the idea is to continue expanding across the Caribbean and other geographic regions,” Bataller explains.

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