this interest in telemedicine Among companies in other sectors (including technology) we’ve been watching for a long time. Companies like Amazon, Google, Apple or IBM have already entered this business and operators immersed in the search business. new revenue streamsNor are they indifferent to it.
Telephone was the first to enter this segment with the launch Movistar Health MásMóvil Group in 2020 DoctorGO in Yoigo The following year and in the last days we witnessed his birth. Vodafone Healthcare and orange health. We, therefore, Big four operators in Spain offers telemedicine services. Why does this interest arise? What do they gain from this? Are your suggestions too different? Let’s see him.
A booming business in just two years
September 2020. Telefónica declare a deal with Teladoc Health (company specializing in telemedicine) Movistar Health, a telemedicine services offering that we discovered a few weeks later. this first offer The operator has two plans for customers and non-customers: a personal plan of 6.95 euros per month and another family plan of 10.95 euros per month.
March 2021. MásMóvil Group launched under the Yoigo brand DoctorGO Thanks to the agreement with Quirónsalud. In this case, the price is 6 Euros per month and includes coverage for two adults and all minors in the household. Initially, it was only available to operator customers, but only a few months later Yoigo opened the recruitment 2 euros more for non-customers.
December 2021. Yoigo goes one step further and together with DKV Salud Family Package Insurance with health insurance for families of up to eight members. Its price is 19.90 Euros per month for Yoigo customers and 24.90 Euros per month for non-customers. We are no longer talking about a telemedicine service like DoctorGO and Movistar Salud here. health insurance with unlimited face-to-face meetings and dental assistance.
October 2022. Just three days apart, Vodafone and Orange officially launch telemedicine offerings after two deals with Caser Y with Mapfrerespectively. Vodafone Healthcare It is marketed in three different packages, starting at 6.95 Euros per person for operator’s customers and 9.50 Euros per month for non-customers.
Just days apart, Vodafone and Orange officially launched their telemedicine offerings after two deals with Caser and Mapfre respectively.
One of these packages, Caser Salud Adapta + Essential Smile, also includes full face-to-face and digital healthcare at no additional cost, as well as specialists, diagnostic tests and therapeutic treatments. Come on, we’re also talking about health insurances like Yoigo and DKV, but in this case they’re covered at 49.90 Euros per month and more.
On your own behalf orange health It is available in individual format (for one adult) for 4.90 euros per month or in family format (for two adults with minors) for 9.95 euros per month. Of course, for now it’s only available to Orange customers, whether they’re from the residential segment or self-employed and small businesses.
Health is improving and carrying a lot of money
As we can see, in just two years, we have four main operators in the country. telemedicine services, and most for both customers and non-customers (the only exception is Orange, which has limited it to its users for now). Vodafone and Yoigo also started marketing health insurance.
All the offers came after the pandemic, and it’s no coincidence. The situation caused by COVID has once again shown that “health is the most important thing”, pushing many families to take out private health insurance that complements Social Security, easing their satiation and shortening waiting times.
It should be added to large amount of money moving health job. Just to get an idea, the Spanish public system spent more than 93,000 million euros on health in 2020, which represents 8% of our country’s GDP and equates to 1,907 euros per capita. Ministry of Health data. With an increasingly aging population, these numbers are only increasing.
We will not fool ourselves, health is one of the pillars of the Welfare State and therefore presents a great opportunity to leverage the private sector, especially since telemedicine has arrived on the scene. The best proof of this? of operators they surrounded themselves with specialist companies In the field of private health insurance such as DKV, Caser or Mapfre.
Healthcare is a huge opportunity to leverage the private sector, especially since telemedicine hits the scene.
To all this we must add the same arguments that operators use. when selling energy: “offer more value to our customers”, or the same, accumulating satellite services around the same bill and same company (telco) to increase customer loyalty and revenue for each.
So are we facing the new goose laying golden eggs for operators? Judging by what’s happened in the last two years, it seems so. It’s not just about diversifying products that complement the core telecommunications business, it’s also about doing it. with increasingly demanded services. And medicine, it is, it is.
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