The business of K-pop photo cards in Peru: fraud attempts and risks on exchanges

The Korean pop industry in Peru opens up new jobs for fans and entrepreneurs.

A business that transcends borders. Peruvians have been living under the influence of the entertainment industry for over 20 years. South Korea. The first approach dramas transmitted by open signal, as in “A wish in the stars”. With the popularity of the industry, the interest in learning more about the industry has increased. k-pop groups. Over the years and three generations of artists, we can dare ourselves to point out that Peru is one of the countries that has benefited from this context, meaning spaces have been created to encourage artistic manifestations that are reflected in economic gains.

One of the environments that requires analysis is what happens to fans of groups and soloists. Infobae toured 28 Julycollects some interesting data. Approximately, a person can spend more than 800 soles to purchase. goodscome in discs, light sticks and photo cards. The latter is one of the most demanded products and has a special market at the national and international level.

Photo cards often have a higher price compared to an album.
Photo cards often have a higher price compared to an album.

For those unfamiliar with this subject, it is special material included in albums released by ‘idols’. -55x85mm, a smaller size than a credit card, is a physical presentation with the artist’s face visible. A kind of selfie can be charged. These fan-only additions appear to have started with SM Entertainment, the agency that handed out the photo cards. TVXQ Y Girl Generation. Currently, all companies have implemented them.

K-pop tracks have been added to albums. They can also be picked up at fan meetings, concerts, collaborations with brands, or special shows by attending a live program where groups perform.

This is the size of a photo card.
This is the size of a photo card.

Peruvian fans today have more options to access this material. In fact, they’re often worth more than an album, so they’re often sold separately. The value of each depends on different factors to consider. Among the main ones are the popularity of the group, the demand and peculiarity to obtain a figure. e.g “K-pop boulevards” we found one Jin’s photo card for BTS’ S/75.00. An important fact to note is that Bangtan is still one of the most needed.

announced in 2021 A Jungkook card sold for $768 About three thousand soles at local exchange rate, via an auction on eBay. It’s common practice to produce limited editions, often for official fan clubs or events in South Korea.

Since many people can’t afford the price, fan made versions, created by fans with a lower value. The most obvious difference you can get from S/1.00 in our country is the material and print quality. To get started as a collector it is important to set a budget and how we will do it, if we are aiming to buy cards from only one or a few groups, but also if we are going to focus on a single artist or more.

K-pop industry in Peru.
K-pop industry in Peru.

this Arenales Shopping Center and 28 July became the main meeting places for change, buy and sell photocards. On our route to meet these collectors, we discovered that more than one person had problems with these transactions. The first contact is usually through social networks, where they ask you for a 50% deposit via transfers. Some take advantage of this remote option to start a chain of scams, disappearing with the money, and providing false information that makes it difficult to clearly identify them.

Fan communities created on Facebook are very helpful in identifying these unscrupulous people. Some victims share their stories to warn others not to fall for the scammers’ game.

Photo cards of groups and/or soloists are usually included in albums.
Photo cards of groups and/or soloists are usually included in albums.

They told us that the first thing to do is this. ask for bidder’s information (for example, first names, last names and DNI), buyer testimonials and take the time to verify that these processes actually occur. Another piece of advice is to coordinate delivery where more people go and avoid putting yourself at risk. It is important that you inspect your product in front of the seller when you receive it, and if there is any defect, you immediately make a claim, either to get a new one or to request a refund.

One of the guaranteed ways to get these cards is to buy an album. Via specialty stores in Peru or fan clubs responsible for ordering large quantities. These groups become a safe environment for new members. Even if you don’t know them, they often recommend suppliers and/or recommend you to trade.

K-pop fans gather at Alameda 28 de Julio to present their products.
K-pop fans gather at Alameda 28 de Julio to present their products.

Online stores abroad and platforms such as AliExpress, Mercado Libre, eBay or Amazon also sell these products. Since it is offered for large sums, the risk of being scammed may be higher if the above-mentioned observations are not taken into account.

Not everything is music. Peruvians and foreigners in the country have found job opportunities to meet the so-called demand. kpopers. You will find a wide variety of products at Alameda. Backpacks, stuffed animals, keychains, stickers, posters, clothing and even korean street food.

Buy and sell photo cards, posters and K-pop albums in Lima.
Buy and sell photo cards, posters and K-pop albums in Lima.

One thing that caught our attention is that an album photo cards named after binding. It is offered between S/12.00 and S/45.00 hours. Valued up to S/80.00 on Marketplace

Peruvian creativity also extends to some minor micas—or owners– to keep these parts in good condition. These have a value between S/15.00 and S/20.00

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