From the family business to the reference point in footwear

Francisco Prada was one of the children of a family of 13. His story is the story of a 28-year-old man who, in post-war times, decides to travel from his homeland of Spain to take root in the Aztec lands and pursue his career.

After working several jobs in different industries, Francisco will discover his true vocation at La Española fur store, which paved the way for his entry into the Mexican fur market, his daughter Begoña Prada recalls. “My father saw that there was a lot of patchwork leather discarded in the workshop. So he decides to buy these leather pieces from the owner of the company and starts selling them to external customers.”

After years of learning the trade, Francisco decides to fly solo, creating his first boutique with his own workshop and design, designing, manufacturing and selling bespoke shoes. “My father loved dealing with the public and listening to his clients to customize designs to suit their tastes and needs,” says Begoña.

Prada / Courtesy

Francisco Prada had opened six stores when his restless entrepreneurship led him to venture as a pioneer of nascent startups in malls. Under this trend, it opened its first store in the capital city of the country, Plaza Universidad.

After a period of crisis with the commercial opening of the Mexican border in the 1980s, Francisco decided to turn things around and take the business to another level: importing high-quality Spanish shoes twenty-five years ago. Inspired by the Prada brand, the surname and the lion’s head emblem, and the shield of the Spanish province with this name; Opening the doors of his own home in Cuicuilco Mall in 1997.

Today the shoe brand already has 35 outlets and an online store and has managed to adapt and survive in a very competitive industry. The key?: quality. “All production takes place in southeast Spain, one of the largest regions in the world with the greatest tradition in shoe manufacturing and the highest quality raw materials,” adds Ana Anta, Prada’s product design manager. There are hundreds of processes behind each design, and all of them have the hands of master shoemakers.

Modernity and connection with Mexican flair

To commemorate and honor Francisco Prada’s legacy, the Prada exhibition “XXV years through the eyes of Karla Lisker” was presented, a cultural proposal in which the Mexican photographer reflects the role of shoes in everyday life through twenty-five images.

“The main challenge of the photography exhibition was that the photographs reflect the daily life of any of us and how a shoe can house memories and experiences and turn it into a cult object,” the artist added, adding that these moments were portrayed. There is a common theme such as life without a script.

exhibition

Prada / Courtesy

Every image synonymous with modernity is part of a great biography of Francisco Prada’s life, but also of those who wear his shoes and the new generations who take responsibility for his legacy, adds Begoña prada. .

Twenty-five iconic Prada designs from the past two decades were selected for the moments immortalized in microfilm. The exhibition was presented at LS Galeria and will be exhibited in more parts of the country.

Alongside this cultural initiative, Prada presented for the first time this year two fashion collaborations with two outstanding Mexican designers: Jasive Fernández, who designed six models for women and for them inspired by the Prada Timeless collection, a shoe proposal only in alliance. Celebrating ten years as a menswear designer, this year again with the talented Galo Bertín, who wears long tablecloths.

Karla Lisker

Karla Lisker and Begoña Prada / Courtesy

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